In an era where it's common to see independent artists align themselves with brands, there has been no limit to the reach of the worlds biggest corporations into underground music. With respect to work brands like Converse, Newcastle, Vitamin Water, Mountain Dew & Scion there will always be the Doritos SXSW Vending Machine Stage.
It would only make sense that a group like BC Kingdom would align them selves with Marc Jacobs. A brand as slick and as stylish as themselves.
BC Kingdom a Los Angeles Electronic / R'n'B outfit have been on our radar for a few years. Introducing they're laid-back and sexy esthetic with an exclusive Mix-tape for Opening Ceremony.
They release they're debut single Lock Up with Solange Knowles' Saint Records. With the success their of Lock Up and producer Jonny on the Rocks they followed with with a string of singles building more and more critical attention.
After releasing a Collaborative EP Press Start with Motown Record's Mila J, they were actively working on they're own EP leading up to an Album in 2017.
The ramp-up to their EP BuckWildNite will begin in conjunction with their in-store performance at Marc Jacobs on Melrose in Los Angeles.
The performance completely transformed Marc Jacob's boutique; with subwoofers, strobe lights and guests ranging from Russell Simmons to Ghostface Killah, BC Kingdom brought down the house with tracks from their new EP.
Check out the NEW single Hype Williams, and video of the in-store performance and keep an eye out for more from BC Kingdom.
BC kingdom @Bckingdom
Music marc @marcjacobs
Photo @jayen.elle
Video Edit @elbobitoloco
Photo Retouch @indigo_harvest